The Magical Marketing of Livraria Lello

The Magical Marketing of Livraria Lello

A new business we like opens in the neighbourhood, be it a restaurant or shop, providing an offering seemingly unmatched by local competitors. However, as time passes, the quality fades, or the neighbourhood didn’t support the founder’s ambitions… and so, the business shutters. I hate it when this happens, especially to places I enjoy… Why…

Never Raise Seed Capital from Family and Friends

Never Raise Seed Capital from Family and Friends

This is it! You’ve found the entrepreneurial opportunity of a lifetime. You’ve validated product-market fit, are solving a long-standing industry problem, and have the business model to execute on this once-in-a-lifetime, high-margin business opportunity. The only thing left is to raise the $2 million seed capital to get this idea off the ground and running….

The Banana Man

The Banana Man

The top businesses in the world garner advantages from the seemingly small things they’ve learned to do exceptionally well. And they’re always looking for more of these little edges found in what most would consider to be nuances and tedious aspects of the business. These advantages are derived from cheaper fulfillment costs, speedier delivery times,…