Part of a successful advertisement or piece of copy is diffusing apprehension about your industry and brand. Making it easy, and ideally even comforting, for the consumer to purchase your product is paramount. It’s essential your customer feels they made a smart decision when buying your product – an intelligent decision to part ways with…
There is a very prestigious private school just down the road from my house. It’s rated the top school in the province. However, for a child to attend, they must get on a waiting list for a year or two, and then — once accepted –the parent must proceed to pay with an arm and…
The new commercial promoting the HTC One M8 smart phone is visually sleek, but most importantly, it packs a powerful message. It’s bold, confident and makes the consumer think twice about following the crowd. The commercial, featuring Gary Oldman, challenges consumers to form their own opinion on smartphones. Why did HTC choose this marketing strategy?…
With international competition at the forefront of everyone’s thoughts, as nations compete against one another for athletic supremacy at the Olympics, the timing of Cadillac’s new ad is perfect. However, many do not agree with me. Some find the ad rude and offensive. Essentially, what the ad promotes is innovation and hard work, and some…
Now this is refreshing – a liquor company producing an advertisement that promotes hard work and the joys that come with it. I think this may be the best commercial I’ve ever seen. Instead of showing the usual temptress seducing a man, who just so happens to be drinking whatever alcohol the company is advertising,…
(3 minute read) RSVPify.: Turning Event Planning Into the Next Successful Internet Business? It seems like a no-brainer, and indeed it is. There are numerous ways to send out Evites and invitations to family parties, corporate events, and ceremonies currently available on the web. However, in the current age of slick design and innovative practices,…