marketing strategy

The Best Commercial I’ve Seen in Years

Part of a successful advertisement or piece of copy is diffusing apprehension about your industry and brand. Making it easy, and ideally even comforting, for the consumer to purchase your product is paramount. It’s essential your customer feels they made a smart decision when buying …

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Dangling the Carrot

There is a very prestigious private school just down the road from my house. It’s rated the top school in the province. However, for a child to attend, they must get on a waiting list for a year or two, and then — once accepted …

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Cadillac: Ugly Americanism or a Great Marketing Strategy?

With international competition at the forefront of everyone’s thoughts, as nations compete against one another for athletic supremacy at the Olympics, the timing of Cadillac’s new ad is perfect. However, many do not agree with me. Some find the ad rude and offensive. Essentially, what …

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Bell’s Whisky Releases Inspiring and Touching Commercial

Now this is refreshing – a liquor company producing an advertisement that promotes hard work and the joys that come with it. I think this may be the best commercial I’ve ever seen. Instead of showing the usual temptress seducing a man, who just so …

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RSVPify: a potent newcomer to the digital event planning market

(3 minute read) RSVPify.: Turning Event Planning Into the Next Successful Internet Business? It seems like a no-brainer, and indeed it is.  There are numerous ways to send out Evites and invitations to family parties, corporate events, and ceremonies currently available on the web.  However, …

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