Who is Your Otaku?

Who is Your Otaku?

The Japanese word “otaku” is a critical piece to successfully marketing your new product or service, according to Seth Godin. It refers to the desire of someone who is obsessed – often referencing a group in society that, for example, is obsessed with technology. In our world, we’d typically refer to the otaku as innovators,…

UFC Star Conor McGregor is a Badass Entrepreneur and Marketer
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UFC Star Conor McGregor is a Badass Entrepreneur and Marketer

The UFC has historically paid its fighters much less than professional boxers. It has been a fighting ‘league’ as opposed to a prize fighting venue, with contracts and rather small fight bonuses for such things as ‘knockout of the night.’ No UFC champion has been able to make (from fighting) even half of what a WBO…

Your Company is a Person

Your Company is a Person

During his presidential run, Mitt Romney responded to a heckler in the audience who was bashing big companies. The Republican famously said, “Corporations are people, my friend.” Amen. [Tweet “Corporations are people, my friend @MittRomney”] Indeed, corporations are people. They are ran by people, employ people and provide people with things they desire.   Companies…

What Cloud Computing Means for Startup Financing
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What Cloud Computing Means for Startup Financing

Guest post from Andy Barkett, CTO for the Republican National Committee and the CEO of Getexp, Inc. Before Instagram became Facebook’s golden child, it was a small startup, raising only $500,000 in its first seed round. The company operated with 16 employees at its largest, yet managed to create a product that attracted and served…

The 5 Insanely Important Elements of a Successful Startup
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The 5 Insanely Important Elements of a Successful Startup

After nearly a decade of investing in various startups, I’ve come across my fair share of breakthrough companies that managed to conquer their particular niche – whether that be in technology, mining, energy, agriculture or biotech. I’ve had tremendous success investing in startups, but I’ve also seen my fair share of failures. And I’m appreciative…