marketing

Who is Your Otaku?

The Japanese word “otaku” is a critical piece to successfully marketing your new product or service, according to Seth Godin. It refers to the desire of someone who is obsessed – often referencing a group in society that, for example, is obsessed with technology. In …

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The Best Commercial I’ve Seen in Years

Part of a successful advertisement or piece of copy is diffusing apprehension about your industry and brand. Making it easy, and ideally even comforting, for the consumer to purchase your product is paramount. It’s essential your customer feels they made a smart decision when buying …

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UFC Star Conor McGregor is a Badass Entrepreneur and Marketer

The UFC has historically paid its fighters much less than professional boxers. It has been a fighting ‘league’ as opposed to a prize fighting venue, with contracts and rather small fight bonuses for such things as ‘knockout of the night.’ No UFC champion has been able …

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Your Company is a Person

During his presidential run, Mitt Romney responded to a heckler in the audience who was bashing big companies. The Republican famously said, “Corporations are people, my friend.” Amen. [Tweet “Corporations are people, my friend @MittRomney”] Indeed, corporations are people. They are ran by people, employ …

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Dream Boards are for the Envious

Have you seen these things called dream boards? I’m here to tell you that they’re a joke. Basically, these dream boards (also known as vision boards) consist of images/pictures, taken from the internet or magazines, that are suppose to embody what one aims to achieve …

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What Cloud Computing Means for Startup Financing

Guest post from Andy Barkett, CTO for the Republican National Committee and the CEO of Getexp, Inc. Before Instagram became Facebook’s golden child, it was a small startup, raising only $500,000 in its first seed round. The company operated with 16 employees at its largest, …

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5 Celebrities Turned Entrepreneurs

It takes a lot to become a star or celebrity, be it on the silver screen, on the field of battle in sports, or as a politician. But for a person to move their initial rise to stardom, already a difficult feat, to entrepreneurial success, …

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The 6 Keys to Selling Anything

When you sell something to a client or customer, you’re not selling just a product or service. It’s much more than that.  You need to think about sales on a deeper, more human-desire level. [Tweet “If you’re selling hair transplants, what are you really selling? …

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The 5 Insanely Important Elements of a Successful Startup

After nearly a decade of investing in various startups, I’ve come across my fair share of breakthrough companies that managed to conquer their particular niche – whether that be in technology, mining, energy, agriculture or biotech. I’ve had tremendous success investing in startups, but I’ve …

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Domu’s Business Model Provides Entrepreneurs with Lessons on Do’s and Don’ts

A Business that Cuts-out the Middle Man: Always a Good Strategy [dropcap style=”style1, style2, style3, or style4″]A[/dropcap]s a Chicagoan now for five years (and a New Yorker before that), one thing I’ve always been able to count on as an urban dweller is the annoying, …

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