The new commercial promoting the HTC One M8 smart phone is visually sleek, but most importantly, it packs a powerful message. It’s bold, confident and makes the consumer think twice about following the crowd. The commercial, featuring Gary Oldman, challenges consumers to form their own opinion on smartphones. Why did HTC choose this marketing strategy?…
Earlier today we published an article about Lock8, a tech company improving upon a marketplace that was already growing. For this briefing, the theme is the same: improving efficiency. In the Supercar market, one typically can’t just walk into the local dealership, pick one out, and drive away the same day. For the ultra high-end…
With international competition at the forefront of everyone’s thoughts, as nations compete against one another for athletic supremacy at the Olympics, the timing of Cadillac’s new ad is perfect. However, many do not agree with me. Some find the ad rude and offensive. Essentially, what the ad promotes is innovation and hard work, and some…
[dropcap style=”style1, style2, style3, or style4″]T[/dropcap]o be successful at marketing and sales, you have to believe in what you are selling. If you don’t believe in the product, it’ll show in your sales pitch… Just when I thought the marketers supporting Obamacare couldn’t lose more credibility than they already have, this disaster of a commercial…
Now this is refreshing – a liquor company producing an advertisement that promotes hard work and the joys that come with it. I think this may be the best commercial I’ve ever seen. Instead of showing the usual temptress seducing a man, who just so happens to be drinking whatever alcohol the company is advertising,…
[dropcap style=”style1, style2, style3, or style4″]I[/dropcap]n another example of the mainstream media‘s bias toward Obama, CNN political pundit Alex Castellanos made a bizarre comparison to the President’s speeches. After Anderson Cooper asks Castellanos to chime in with his opinion on Obama’s State of the Union address, he immediately hails to the chief. Despite many pundits…
[dropcap style=”style1, style2, style3, or style4″]M[/dropcap]arc Thiessen, President George W. Bush’s lead speech writer for his 2007 State of the Union address, said that he liked Obama’s SOTU speech in some ways. Thiessen claims that parts of Obama’s speech were “eerily familiar” to what he wrote for Bush in 2007. In respect to energy, healthcare…
[dropcap style=”style1, style2, style3, or style4″]E[/dropcap]very gambler knows, when playing at the casino, sooner or later the house always wins… or so we are told. By using his invaluable entrepreneurial skills, Don Johnson, a professional gambler, won $15 million in Atlantic City in a single winning streak of blackjack. [Tweet “Don Johnson became the Beast…
[dropcap style=”style1, style2, style3, or style4″]A[/dropcap]ndrew Cuomo, one of the most powerful Democrat Governors in the country, and a potential candidate for the Democrats’ Presidential nominee in 2016, has now joined the ranks of the rage-filled extreme lefties. As of Monday it became official; Cuomo is no longer mentally fit to be in a leadership…