How To Be Creative

How To Be Creative

With admiration, I take a moment to watch my eldest son write imaginary stories about competing in soccer against the world’s best. Stats and elaborate storylines included, he spends hours at his desk crafting these narratives. His reward? Nothing other than personal enjoyment and pride in creating the soccer tales. Working like an artisan (being…

Never Brick a Product

Never Brick a Product

SaaS plus a box is THE model for technology hardware companies. Simply put, it’s when a company attaches a subscription to its hardware for the consumer to maximize the hardware’s features. And, the more expensive the hardware, the more likely the consumer is to stick with a monthly subscription.   No Subscription, No Value Without…