Tesla Motors Carving Out a Niche in the Luxury Auto Market
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Tesla Motors Carving Out a Niche in the Luxury Auto Market

Saving the Earth in Style When the company unleashed its landmark Roadster, the first fully electric sports car, Tesla Motors suddenly became a brand to be mentioned along with such luxury luminaries as Mercedes, Jaguar, and BMW.  While electric cars have long been made available and affordable in such iterations as the Chevrolet Volt, those…