WestJet, one of the only truly private airlines in Canada (followed the Southwest model),  has given us an incredible example of what it means to go above and beyond to provide your customers with an exceptional, and unforgettable experience.

I don’t think I’ve ever seen a better example of a company earning the future business of its customers, as well as those who watch this video. If you ever wonder how you can make your company unforgettable for your customers, and improve loyalty and brand reputation, draw inspiration from what WestJet did this holiday season for an entire flight traveling from Toronto to Calgary.

Checkmate Air Canada

This video was posted by WestJet yesterday, and it already has nearly half a million views. It has officially gone viral.