The new commercial promoting the HTC One M8 smart phone is visually sleek, but most importantly, it packs a powerful message. It’s bold, confident and makes the consumer think twice about following the crowd. The commercial, featuring Gary Oldman, challenges consumers to form their own opinion on smartphones.

Why did HTC choose this marketing strategy? Because it is an effective strategy when battling a bigger and already established market player (in this case players). When battling a bigger competitor, you must challenge the status quo.

Aside from having, in my opinion, the best Android phone on the market, the message in the commercial entices the consumer to question what product is best. When you lack market share in any industry, it takes this kind of approach to turn heads. The commercial says (without saying) that you, the consumer, can go ahead and buy a Samsung or Apple like everyone else, but is that truly the best product? It gets you thinking, and at the very least, if you’re in the market for a new smartphone, you’d be foolish not to check out the new HTC device. Mission accomplished.

Genius commercial.