raising capital

Never Brick a Product

SaaS plus a box is THE model for technology hardware companies. Simply put, it’s when a company attaches a subscription to its hardware for the consumer to maximize the hardware’s features. And, the more expensive the hardware, the more likely the consumer is to stick …

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Who is Your Lead Order?

No investors want to be the first… it’s very similar to your 7th grade dance. Remember when the boys would stand on one side of the gym and girls on the other? You wanted to ask Sara to dance but then it would just be …

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