marketing campaign

The Most Important Marketing Lesson is Found in Vegas

Last month I made two trips to Vegas for business opportunities and CES. While there, I was once again reminded that a great marketing campaign comes down to simplicity, perhaps a little controversy and timelessness. The phrase ‘Sin City,’ and more specifically the famous slogan …

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Inspiring Dell Commercial Reinvents Brand and Targets Startup Entrepreneurs

Dell lost its luster over the past decade, and its leadership battles have been well documented. The company finally went private once again in late 2013 after Michael Dell, its founder, fought long and hard against billionaire investing mogul Carl Icahn, in order to maintain …

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