The Most Important Marketing Lesson is Found in Vegas

The Most Important Marketing Lesson is Found in Vegas

Last month I made two trips to Vegas for business opportunities and CES. While there, I was once again reminded that a great marketing campaign comes down to simplicity, perhaps a little controversy and timelessness. The phrase ‘Sin City,’ and more specifically the famous slogan that goes with it, was a carefully orchestrated marketing campaign…

Brand Affinity Industries Will Crush Startup Entrepreneurs

Brand Affinity Industries Will Crush Startup Entrepreneurs

I want to talk about B2C (business to consumer) industries to avoid getting involved in as an entrepreneur – no matter how much you may love them. There are specific industries (many consumer products which are prone to ‘brand affinity‘) to avoid as an entrepreneur because you’re going to have to throw a lot of…

How to Keep Your Head While Losing Your Shirt

How to Keep Your Head While Losing Your Shirt

There’s probably only one guarantee I can make for your entrepreneurial career: You will have ups and downs. How you deal with your ‘downs’ will determine your ultimate success. Most would-be entrepreneurs see their dreams dashed when they experience their first big failure or crisis. They can’t persevere after a big set back in their…